Seems like this has all been covered before, but I don't think so.

In my case, everything I do is enhanced by music. My video productions are centered around an original score. My product is better because of the attention to the score. In my mind, the audio element is 50% of the work. It "pops" and we can end up with a product that cuts thru the clutter.

There is an audio element to almost everything I do. Think radio, TV, electronic publications...the list is long and varied.

While I love playing (a great way to get drunk and laid in my youth), and music is something you can improve on for a lifetime, it is the advantage music creation and inclusion gives me over my competitors that I really appreciate. Doing scores presents the opportunity to use a wide variety of instruments and styles...many more than if you were on a stool at a local bar (done a lot of that, too, believe me).

Another thing music does is give me access to the larger clients. I get State government work and on-going work from 5 Fortune 500 organizations and access to all sorts of other opportunities because of connections made while playing at venues frequented by decision makers for large organizations requiring the film, print, research, packaging
or strategic planning I teach and specialize in.

As you'd probably guess, most of these clients require music as part of the services I supply.

The improvements in the cost, timing and effectiveness of broadcast quality YouTube projects means that, today, for the musician who reads, plays lots of styles and can stay up for days at a time, the opportunities are fantastic. Think rates in excess of $200.00 per hour when you get established with the better production companies.

What about you?


Russ