I see Yamaha as a very powerful player in the market and the products they offer are both engineered and marketed very carefully. I also imagine that it’s quite hard to compete with such a player.

Sometimes someone releases a new instrument or VST, praising it for having a gigantic piano samples. But in the end it’s what’s on paper, if fact you want a piano which is really playable, and it’s not only about wave memory. Yamaha succeeds in offering really playable voices, not only pianos, but even guitars, saxophones, etc. Pianos, still, are the essence of a keyboard.

But as I’ve been saying, this confident Yamaha’s position in the market gives it an opportunity to dictate some rules. Yamaha reminds me a building toy called “Lego”. Lego is also quite respected and successful in its field. When it’s comes to competitors, they are out there, and still, it looks like they are not, and price tags keep biting you.

I just imagine myself as a consultant in a music store and I try to picture a case when I would recommend buying something else than Yamaha and I fail to find a strong argument.