Here's my nickel and dime opinion on the pricing. From 1975 to 1978 I worked selling pianos and organs, the dealership was the franchisee for Steinway pianos and Hammond Organs. The family business had a sister store that catered to other musicians since they sold guitars, drums and band instruments.

Steinway would not allow discounting to the point where the dealer could lose the franchise if the piano was sold at a discount. Hammond organs and other band instruments as I recall were called a B item, if my memory serves me correctly a B item was one where the dealer's cost was 60% of MSRP.

In the case of Genos MSRP is $6799, 20% off =$5439, the large music dealers in the US are advertising the Genos at $5499, so the B item theory seems to hold true if it does then the dealer's cost may be about $4079. When you do the math if the B theory holds true for Genos, not everyone is making lots of money.