Advertisements, in most cases, are what keeps publishers afloat these days. One of the biggest newspapers in our state overnight doubled the number of ads they were carrying. When I called to comment on it, they told me....it was either take on extra advertising, or (1) increase the cost of the paper, or (2) go out of business.

As for Keyboard Magazine, no, it's not geared for "players" like it was in its infancy, but, at its worst, it's still better than not reading anything at all. And the instrument reviews alone were worth the cost (a whole $15 a year subscription).