I'd go for the following:
Sell the keyboard for 1/2 price with NO styles. Then pick and choose what styles you want for the style of music you play (from the manufacturer or from 3rd party). That also means do you want basic styles or do you want, and are willing to pay for, the cat's meow.....elite styles?
That's the same way they should sell you cable television, because I'm paying for 600 channels and all I watch is the news and the History Channel. I'm thinking of giving that up and connecting a smart TV to the Internet.
With arrangers, I think this would be the most dramatic change an arranger manufacturer can make. Styles you have no use for have been status quo since arrangers were in the embryonic stage. Time for a major change in marketing. I know I'd snap up a PA4x in a minute if I could select the styles I want for it. And it wouldn't be all 400 styles they drop on you now that no one (on this planet) actually plays!
People buy arrangers with content for a reason..
Half the price? that does not sound very realistic, does it? 95% of styles are free because they get copied from earlier models... selling witouth styles does not bring a company much...
In current day arrangers there is more then enough room to add hundreds or 1000's of your own styles...
No, i think selling arrangers witouth content would be a fail....
However, adding an arranger with only a minimal amount of content to a proifessional workstation could be a great idea (because 89% of current styles does not apeal to a workstation player, those in generall are not the players wayting for ballroom and german Schlager styles)... Those workstation people allways boast their own ego telling everyone they create their own content.. well, then just a dd the pro feature, and allow people to create their own content.. But then again.. adding arranger features witouth the content does not make the instrument any cheaper, its just that many of those "pro" players are offended by the genre of most of the styles..
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