Originally Posted By: rosetree
Nice that Wersi is present, but it's really only treated in quite a hidden way in the tradeshow announcements here. Hidden behind all those Musicstore guitars...


Actually Musik Store is doing very bad at marketing the Wersi brand,, I had a discussion with people from Wersi Hochrein a few days ago, and they admit to this...

Musikstore is responisble for all worldwide marketing of the brand... and while they put up youtube videos almost daily, their last Wersi video is over 2 years old...

They treat Wersi like any other brand, not realising that being the only real representative of Wersi worldwide requires a different approach.

Wersi Direct in the UK also realises this, and they started their own campaign..


But as allways before the lack of a good marketing strategy is slowly killing the brand despite OAX being the most advanced hardware instrument in the world...
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