The messsage I get he's selling "the sizzle not the steak" . He reminds me of one of the Luca Bros. I worked for in the 70s,, the brothers owned Luca Music and Avery Piano, they were the top dealers of Kimball, Hammond Organs and Steinway pianos in Rhode Island.


Johnny Luca was a clone of Lee Petrucci he could really "ham it up" and while doing a demo, Johnny would clown around......the customers loved it. He sold a ton of $899 entry level Kimball home organs The store(s) sold so many of them that Kimball delivered them by the tractor trailer load.