Their marketing decisions, or lack of, has an Albatross around their necks for some years now, at least when at comes to arrangers.
Only when it comes to arrangers...
Marketing for their Aira range is spot on..
Well, not only regarding arrangers, if you see marketing in the broader sense including product design, it was, for instance, a stupid restriction to limit the great Integra to 64 studio sets, which makes it usable for live purposes with workarounds only. I just hope the changes in the management and ownership structure has lead to changes in this respect. Aira might be a positive indication.