Yes, I'm afraid that appears to be the way things are going...you don't have to be a "player", or even have a keyboard, as long as you can sing some tunes.
And, you don't even need a great singing voice, just as long as you know the right tunes and you possess some degree of "entertainer" talent.
It's happening here too, so it's not restricted to your area.
Most people are content to be "entertained"....kind of sad, but kind of true.
Makes me kind of glad I retired and don't need to gig for a living.
Ian
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Yamaha Tyros4, Yamaha MS-60S Powered Monitors(2), Yamaha CS-01, Yamaha TQ-5, Yamaha PSR-S775.