I think Yamaha could counter this if they wanted to. If they were interested in aiming something at younger people they could release an updated DJX and this time not making look and sound like a toy. I mean it was a great idea back then and my sister who doesn't play keyboards usually actually had one, she's into that type of music. The audio Dance styles on the S950 are pretty decent sounding (if they wanted to go the Audio route) so it could work.