And the brand new GC by me is advertising their GC studios like crazy. Kids streaming in and out of there for lessons - accompanied by mom or dads credit card of course.. And in today's economy more than ever, comparison shoppers are a given, and you have to be competitive or die a slow death. Kids are hired in the big box stores with a prerequisite of playing in a garage band period. And it is easier for the store to sell 20 $250 guitars than 1 $5k keyboard nobody knows anything about..