Paul word of mouth is the best advertising...if you cant make people "look for you" because your "better" then the rest you pretty much dont have a chance out there against the ho hum competition...those cds will end up in the trash can. A perspective client needs to hear it from other clients, or people who have had a great experience somehow because of your music........just like a good restaurant....if you go out to eat and the food was fantastic you go home and tell all your friends about it,.........BUT, if the food was terrible you go home and tell your friends NEVER to go there to eat!!!!.....now do you get my point.? Good Luck Paul...let the music speak for itself always.