With all those great comments and stories about Audioworks, i know for sure that if i lived on the other side of the big blue swimmingpool in my backyard, i would definately buy my stuff at Audioworks.
Overhere in Europe the combination of great service and good prices is near impossible to find.
Normally as a rule of thumb i will allways buy where the service is good when the pricedifference is less then 10%, but i will buy the cheepest if the place where the service is available are more then 20% cheaper. But service, espescially in the music buiseness is so very important.
Many years ago when my Father bought a new home orgain, he could allways trade them in for another model (mostly more expensive) the first few months after release. And the same shop when i played in a band and something broke, brought you a replacement immediately, even at saturday night..for a band that service was so very important that everyone allways bought their stuff there, regardless of prices.