Each year I provide my ADs, and some special private party clients, with a token of my appreciation. They provide me with a job every month, so I figured it would be a nice gesture. I've been doing this for a decade, and each year I try to find something special that they all would like.

This year I discovered a new wine called Coco Vino, which comes in at least three different flavors. Additionally, I was able to procure some miniature, sample bottles of the product that I used as gifts for some of the assistant ADs. The liquor store provides me with colorful gift bags and ribbons at no charge, and because I purchase a couple cases, they give me a generous discount as well.

With each of the large bottles I also attach a nice card, a 2012 calendar, and a new CD. Though it sounds expensive to do this, in reality, two jobs pays for everything. And, I'm able write everything off as an advertising expense.

Food for thought,

Gary