Hello Experts!

I have been watching the first season of Hee Haw on RFDTV every Sunday night. I saw this video of Sonny James singing "Since I Met You Baby" and noticed this wicked looking bass guitar. This was circa 1969 or so.................does anyone know what bass guitar this is?? Thanks. -charley
http://www.youtube.com/watch?v=Pzb-pt3cI1o