I wasn't laughing at the thread. I just cut and pasted what I wrote here into another thread after reading some thoughts on discounts at Brick and Motar stores. I did not want to double post.

The GC issue is relevant and gos to prove VOLUME does not make up for MARGIN in a narrowly focused business. Someone else was moaning because his brick and mortar would not give him a "proper discount". He felt he should decide what dollars the business owner should make on the sale. I said I would rather not sell 4 Tyros to make the same dollars as selling one when I can make those same dollars and more selling much faster and far more numerous sales of $300 guitars at a faster rate then wasting hours demoing a Tyros for the same dollars made in 10 minutes. Thats the advantage of being in the MUSIC SALES business and not selling Stereos and TVS like Best Buy. The margins are across the board pretty much the same dollar for dollar. The item sold doesn't matter as much.

Explained the difference in MARGIN vs Dollar profit. We operate on margins. The same margin on a Fender Custom Shop as a Squire.