One huge advantage that Ketron have is that their styles, particularly the audio loop using ones, are NOT translatable to other formats. So, if you like them, you HAVE to get a Ketron to use them, not wait until someone runs them through Styleworks and everyone gets them...

As to whether they will be able to generate enough of a revenue stream to fund making these VERY expensive to produce audio styles (this ain't one guy in a bedroom, it takes studio time and talented players) it's going to rely on firstly, whether the Audya users are smart enough to realize that trading these styles around will pretty much ensure that no more get made (until the Audya2), or whether Ketron were smart enough to use copy protection on the styles...

My guess is it is going to rely on the honesty of the arranger owners. So you are screwed