Mikey, I do communications effectiveness research at the university level, and one thing that should be avoided is using type that is more than 24 picas (roughly 2 1/4" or so) wide. Wider colums reduces recall rate and effectiveness about 25 % for a vested interest audience.

Also, reverse type should be avoided if there are more than 65-70 words. Readers simply give up.

As far as wider columns go, readers have to focus on two separate areas of the line to comprehend. Everyone "speed reads" now, and the optimum is to have columns presesnted so that the eye hits each line once.

Boxed copy on the second site to separate the blues is a nice touch. Photos are good quality. That's the downfall of many "homegrown" sites. On camera strobes should be avoided like the plague (flat looks and background shadows, plus "red eye").


Keep up the good work!


Russ