I'd like to chime in a bit myself.

I started off about 20 years ago selling and installing car audio systems. Back then you had to give a kidney and your first born to be a dealer of certain products.
But of course then there became distributors then little 1 man garages that had no idea and killed price point service and knowledge. So something I was selling at $699, they would sell at $399 with no knowledge or true support.

The same has happened with my Home Electronics business, I actually buy some of my stuff from Amazon because I can get it cheaper then from my suppliers.

Now in the musical instrument area which I have only been doing for a couple of years, I have noticed that the big box internet places have been able to get rid of service and knowledge by allowing people to purchase a keyboard, use it for 30 days and then return it. I can not in any was, shape or form do this. the only thing I can do is help with the pre-purchase so that hopefully there will not be any returns.

As for the Low, low Tyros 3 prices that are out there, A dealer can do couple of things,

1 is to match or beat that price, in doing that there is no room for answering phone calls, spending countles hours heloing with midi files, vocalizer settings, and so forth, but you will sell keyboards

2 stick to your guns and sell them for the price you choose and include your service and knowledge

Long story short, everyone can do what they want to do, if it's bad business practice, then that store will eventually close. I have been going for almost 20 years so I might be doing something right?

OF course I would love to sell a Tyros 3 for full MAP. that would make paying my bills ( I am a brick and mortar store) allot easier.

But I can't afford to compete with the big guys, I'm not in a highly visible traffic area, or hi-income area, my store is so hidden I can't find it sometimes.

So I'm out of this discussion, if we were all so smart we would all be millionaires.