I think Technics painted themselves into a corner...

For what they WERE good at, they were very good. But there's a whole new generation of arranger players that never play big-band music and ballroom favorites, and Technics never really stepped up and addressed this, unlike Y, K & R.

Specialization is a double edged sword. It will get you get you a large percentage of a certain market. But if that market is shrinking, you are in deep doo