Originally posted by Scott Langholff:
He evokes a lot of enthusiasm and emotion, and emotion is what sells the real customers, as Diki pointed out.
The "pro" market is really a very small fraction of who buys arranger keyboards.
Interesting to note, that it was well known in our industry that a "pro" was not one of our customers.
Correctomundo on all counts, Scott.
Bert is an awesome demonstrator and knows his target audience very well, again, as Diki has so sincerely pointed out.
Humor always breaks the ice effectively, and he knows the instrument well....and HE MAKES IT LOOK EASY.
Very important.
VERY EFFECTIVE!
His demo on Motif synths is not much different...he again uses humor and lots of enthusiasm...and, again he makes it look easy.
He's a demonstrator...not an entertainer....although he's clever enough to blur the line and make it work to his advantage.
Bert's a cool guy.
You are spot on about the arranger market...very, very few pros.
Ian
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