Regarding there not being a market for OMBs in Australian nursing homes, I am reminded of a certain anecdote:

A shoe company looking to expand sent two salesmen to different parts of the Australian outback. One salesman wrote to his employer, "There is no sales potential. The natives do not where shoes."

The other salesman wrote back to his employer, "Lots of sales potential. The natives do not where shoes."

Beakybird