Joe,
Some of the best paying clients I have are "event planners". I also sub out for many other local performers, and when playing for someone else's client, you NEVER advertise yourself. I pass out thier business cards, their phone number etc.

If you cut out the protocal in this area (Philly/NY/NJ shore), you cut out a LOT of potential income. Music ( for me ) has always been a BUSINESS. In business, you follow certain rules, or you don't make much money.

More power to you for standing by your beliefs. I too, adhere to a code of work ethics. In many cases - I am a hired gun, and no more.