When I first saw and heard the video, Music labs Real Guitar http://www.musiclab.com/products/realgtr_info.htm popped straight into my head, so its possible that they are not using audio loops in the usual sense, but are trying to infer that they are.
Just an impression I got

Bill
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English Riviera:
Live entertainment, Real Ale, Great Scenery, Great Beaches, why would anyone want to live anywhere else (I�m definitely staying put).