Hi Dave (WDMcM)

Yep, I'll never forget Winter NAMM 2001 when I got the opportunity to meet Chris Anthony (at your booth) & watch him first demonstrate GEM Genysys. Interestingly enough, I was standing next to Ernie Rideout (Keyboard Magazine) and will never forget the look of excitement on his face, witnessing for the first time the wonders of what a top of the line arranger keyboard offers. After the demo, I had a chance to speak with him and inquire why arranger keyboard coverage was so absently missing from Keyboard Magazine. He openly acknowledged that up to know he had't been aware of arrangers that much, but after all the arranger demos he witnessed at NAMM that year, arranger kb coverage at Keyboard Magazine was about to change. This was the same NAMM year that Yamaha introduced their 76 note 9000pro arranger, and Ketron introduced their SD1. Definitely a memorable NAMM year for me and a banner showcase year for Arrangers, and a chance to meet Dave (Gem), Dan O'Neil & AJ at the Ketron booth and Chris Halon (Technics booth) as well. Wow. treasured memories I'll never forgot.
Originally posted by Scott Langholff:
So, I think what the companies are doing is to increase the awareness of what's out there in the top of the line models . . . to see if it boost's their sales or not.
Hi Mr. Langholff; aka: ScottL
You're probably right, but this doesn't answer the question of why manufacterers have only now decided to promote their arrangers in Keyboard Magazine, yet never did this eight years ago, when they were producing plenty of top line arranger (Korg i series, Yamaha PSR9000, Solton X1, Technics KN5000, Roland G800, etc) then too.
To discover Korg now suddenly advertise (promote) their new P800 arranger on the "inside COVER" of Keyboard Magazine instead of their TRITON Workstation has me thinking that there's been a major shift going on in the music industry. Perhaps Korg is merely testing the waters, but the fact that they're gambling on this with such a costly 'inside cover' glossy color ad signals that they have every indication that the American mainstream keyboard buying public is for the first time, ready to accept arrangers as a viable pro keyboard production-performance tool.
- Scott
