minimum advertised price (MAP)

Minimum advertised price (MAP) is the practice of restricting pricing at the consumer level. Price fixing agreements are illegal in many countries when members and terms in the agreement match predefined legal criteria. Fixed pricing established between a distributor and seller or between two or more sellers violates antitrust laws in the United States. A minimum advertised price policy between a distributor and seller is acceptable as long as it is referring to the advertised price and not the selling price.[citation needed] This does not affect a single manufacturer setting the price on a "take it or leave it" basis


[This message has been edited by Dnj (edited 05-18-2007).]