I understand your points TwoNuts. I myself am also a guitar player too. Surprisingly there are actually a lot of keyboardists out there, but over the years they just don't come in to music stores anymore to buy because local retailers have just stopped carrying them. The demand is there for them, but with the shrinking (in store keyboard inventory) we're forced to shop online more.
However I can tell you from personal experience (being a guitarists--and speaking to and playing with many other guitarists), there are a lot of guitar players out there who HATE keyboardists

Seriously, I've heard some guitarists say some ignorant stuff about keyboardists.
There are a lot that despise what we can do with a keyboard. So in turn they call us cheaters (even though many of us record our music from scratch). I guess they don't see how greatly skilled a keyboardist has to be to pull off what we do (playing instruments on keys outside of piano/EP's/organs)
A lot of store owners in my state are "guitarists" themselves, and all they'll hire are guitar players. I know one guy personally (He's a complete a--hole too), but he refuses to carry keyboards--and openly admits he hates our trade! Geez...
I just wish I had the money to open my own store. I know the demand is here for them, but no will carry them.
Here's an uplifting story! A few years ago I was visiting a friend on my lunch break at the music store in our cities shopping mall. All they carried was a cheap Suzuki. People were always coming in asking for keyboards, and they were always told--this is all we carry, but we can order you anything you want.
Well one day (to prove the deman was there), I was down at the store visiting, and a guy walked in wanting a keyboard. I said.., let me talk to the guy. In short I ended up selling this guy a PSR-2000 (sight unseen--fortunately I knew what I was talking about and was able to answer his questions and understand what would fill his needs). After he bought the 2000 (less than one week later) 2 of his family members showed up and bought the same keyboard
The demand is there! Hell it's everywhere. As long as there are descriminatory store owners (who hate our trade) we'll always be forced to shop online.
Squeak