Al,

I have a couple promo kits that I send out, however, every one of them always includes a CD with a half-dozen songs, and on seperate tracks.

The reason I include the CD is several years ago, when I did not send CDs with promo kits, the response was at best 5 percent, and that was with a follow-up phone call. Without the phone call it was less than 1 percent.

I decided to send out a small promo kit, one that is nothing more than a 6X9 folding card with the usual photo on the front, information inside, etc. This time, however, I added the CD and put it in a standard CD envelope that allows you to see the CD label through a clear celophone plastic window. Everything was done on high quality paper, including the CD label. The response was overwhelming.

The promo kits (20) were mailed on a Monday and by Thursday I had 9 phone calls from people wanting to book jobs. I didn't make any phone calls until the following Tuesday and booked 2 more jobs from the 11 people that didn't call me first.

The CD works--no question in my mind, however, when you put that CD together, be sure to target your audience accordingly by selecting appropriate songs for those demographics.

Good Luck,

Gary