The sounds of the 1000 and 740 are just about the same .  
The 1000 offers better sequencing vs. the 740 IMO . 
For live use ....I would think that  the 740 would be better . The 740 has a keypad .
This allows you to punch in a number for  sound and style changes .
 The PSR1000 is more LCD display dependant .
I also like the grooves and dynamics feature on the 740 as well . 
Last time I checked .....the PSR740's were being sold for around $650.00 US dollars . The PSR1000 is selling for around $900.00 
          Good Luck .......dano