I don't know how this question can be answered. Diana Krall is out there. How can we make people listen to and like her? If you make it your mission to educate your audience, what is the best way you would propose doing that and still have an audience? Even in the hayday of jazz back in the 30's, one of the biggest songs was a tisket a tasket. Back when Bach was composing, there were probably crap songs then too, only they didn't survive because the crap musicians didn't work for churches or kings, and they didn't have sound recorder on their piece of crap computer with their piece of crap microphone which could be put up on a piece of crap internet site.