Hi Dnj -

Well, in order of importance TO ME:
1. I love the acoustic piano sound over any other board I've played
2. The key touch is fantastic
3. The styles/arrangements are 'hip' and realistic
4. The sampled sounds in just about every category seem true - just check out the long sampled fx - like lightening, rain, etc - wow!
5. The touch screen is nice
6. The variphrase adds fun and neat little additions, on tune
7. The virtual band allows for simple to complex arrangements, not to mention the morphing, to create interesting variations.
8. The sequencer offers more diverse editing that most I've owned
9. The zip is as good as a hard drive (for me) and able to copy floppy to zip is cool
10. Built like a tank
11. Nice looking, lighted buttons....neat..play it with the lights out!
12. Video manuals, help line
13. For me, I get lost for hours in the earphones, unlike any other instrument in the past. That's what it's all about.
14. Please note that this message is soley my opinion. I love a lot of boards, but this one turns ME on.

Zuki