I have bought only one keyboard (the one I own) and though I am really looking forward to the ritual of opening a box of a new electronic device (just like Tim described), I was robbed of the pleasure of opening the case of my keyboard:
I was working in a mom-pop computer store at the time, and during evening closing, (between 2-5pm) we went with my boss to buy the thing. We used his motorcycle, and when we got back, I sneaked out to buy some food from the corner. 5 mins later I am back, and my coworkers and my boss had already opened the box, and set up the keyboard.
I looked at them and they said "we suspected thet you would like to open it yourself but we couldn't resist. Now PLAY!!"
I didn't mind at all
after all it was me taking it home