I'm sure it's not a price issue. Technics keyboards are priced right with the rest of the pack...it's the dealers who gouge the customers with high prices. The actual dealer cost of a kn7k is about in line with a Tyros or a PA80. They just have no established list price, so the dealers play games with the numbers. It's not fair, but they must be happy. Lots of loyal fans .... even at the exagerated prices.