I see what you mean, the 2010 upgrade was like having a brand new keyboard - at the time I thought Ketron should have charged much, much more money. Even so, take into account the cost of the 2011 upgrade with the content and it represents very good value for money.

Yamaha charge around $10 to $12 per MIDI style so thats around $500 for 47 stlyes. BUT the Ketron styles are LIVE. so unlike every other manufacturer who has a single employee sitting at a pc programming everything in C major, Ketron has to have musical arrangers and composers, musicians, studio time and staff, post production staff, R&D and software engineers. Think of all the man (and woman) hours involved in producing one Live Audio style for the Audya representing HUGE investment by Ketron.